Generative Engine Optimization
Over 40% of Google searches now show AI-generated answers. ChatGPT, Perplexity, and Gemini are replacing traditional blue links. Is your brand being cited — or invisible?
GEO (Generative Engine Optimization) is the practice of structuring your content, authority signals, and entity data so that AI engines select your brand as a trusted source in their generated responses.
Traditional SEO vs. Generative Engine Optimization
The rules of search have fundamentally changed. Here's what that means for your visibility.
Traditional SEO
- Rank on page 1 of Google
- Optimize for keywords and backlinks
- Users click your link
- Traffic measured in visits
- Crawlable HTML pages
Generative Engine Optimization
- Be cited in AI-generated answers
- Optimize for entity authority and structured data
- AI summarizes your content for users
- Visibility measured in citations
- Semantic, structured, authoritative content
How AssistNow's GEO Practice Works
Entity & Brand Authority Audit
We map how AI engines currently perceive your brand — what they know, what they get wrong, and what's missing. We audit your Wikipedia presence, structured data, knowledge graph entries, and citation footprint.
Content Architecture for AI
We restructure your content with clear definitions, authoritative statements, and semantic markup that AI models can extract and cite with confidence. This includes FAQ schema, HowTo schema, and entity disambiguation.
Citation & Reference Building
AI models are trained on the web. We build your citation presence across authoritative sources — industry publications, partner sites, and structured directories — so models learn to trust and reference your brand.
Prompt Testing & Monitoring
We test hundreds of prompts across ChatGPT, Perplexity, Google AI Overviews, and Gemini to measure your current citation rate and track improvement over time.
Is your brand visible to AI engines?
We'll run a free 15-minute GEO audit — testing your brand across ChatGPT, Perplexity, and Google AI Overviews and showing you exactly where you're missing.
AI Engines We Optimize For
We test and optimize your brand presence across every major AI search platform.