LLM Optimization (LLMO)
What does ChatGPT say about your company when someone asks? What does Claude recommend when a buyer asks for the best Workday partner? You may not like the answer — and you may not even know.
LLM Optimization (LLMO) is the discipline of shaping how large language models understand, represent, and recommend your brand. It's the intersection of brand strategy, technical SEO, and AI engineering.
The LLM Representation Problem
Outdated Information
LLMs are trained on data with a cutoff date. Your latest products, leadership, and positioning may be completely absent or wrong in AI responses.
Hallucinations
AI models sometimes fabricate details about your company — wrong pricing, wrong features, wrong team. These hallucinations spread when users trust AI answers.
Competitor Bias
If your competitors have better-structured content and more authoritative citations, AI models will recommend them over you — even if you're the better choice.
Invisible to Buyers
B2B buyers increasingly use AI to research vendors. If you're not in the AI's knowledge base, you're not in the consideration set.
Our LLMO Framework
Brand Knowledge Audit
We query every major LLM — GPT-4o, Claude 3.5, Gemini 1.5, Llama 3, Mistral — with hundreds of prompts about your brand, products, competitors, and category. We document exactly what each model knows and believes about you.
Authoritative Content Layer
We create and optimize a layer of highly authoritative, factual content about your brand that LLMs are likely to ingest in future training cycles — including structured FAQs, product documentation, and expert commentary.
Citation Network Building
LLMs learn from the web. We build your citation footprint across high-authority sources — Wikipedia, industry publications, partner directories, and press coverage — so models learn accurate facts about your brand.
Retrieval-Augmented Generation (RAG) Optimization
For AI products that use RAG (retrieving live web content), we ensure your pages are structured to be retrieved and cited accurately when users ask relevant questions.
Ongoing Monitoring & Correction
We monitor LLM responses about your brand monthly, track changes as models update, and proactively correct misinformation through content and citation strategies.
What does AI say about your brand?
We'll run a free LLM brand audit — querying GPT-4o, Claude, and Gemini about your company and delivering a report on what they know, what they get wrong, and what's missing.
LLMs We Optimize For
We audit and optimize your brand representation across all major language models.